400-666-7820
Data Empowerment, Value Creation
Mine the ‘valuable’ data that is absent for brands

Data Insights

The‘New Retail’ era is not just a straightforward combination of online and offline data, more importantly, such combination should create extra values for the brands. Through data collection, data cleansing, data analysis and data insights, we help brands understand more about their members, launch more effective personalized marketing campaigns, make better informed strategic decisions and achieve extra performance growth.


Our research of a wide range of brands and companies unveiled the fact that most companies are not lack of data, but instead the ‘valuable’ data and the effective data mining approaches. These will become the biggest challenge of new retail in the future.

Data Observation and Preparation

Behavioral
Social
Offline
Website
E-business
Campaign
Redemption
Transactional
Monetary
Usage
Frequency
Brand
Price Band
Recency
Demographic
Gender
Residence
Age
Location
Occupation
Data Dimension
  • Member sales performance
  • Recruit analysis
  • Member active level
  • Repeat purchase
  • Member lifecycle
  • Redemption analysis
  • Purchase time pattern
  • Campaign effects & ROI
  • Product preference
  • Communication preference
Data Preparation
  • Member
    tagging

  • Member
    segmentation

  • Product
    association

  • Personalized
    recommendation

Analysis and Reporting

Adhoc analysis report
Customized data segmentation
Intelligent member reporting
360° member view
Visualized reporting
Marketing outcome forecasting
Regular insights report
Lifecycle management/optimization/operation
Real-time campaign optimization
Smart Clienteling platform design/operation
Marketing automation
Auto-triggered real-time campaign communication & response
A.I. recommendations

How Can Edenred Help

CRM
1.0
Database Marketing
IT Lead
Data collection
Call center
CRM
2.0
Precise Marketing
Marketing lead
Member segmentation
Targeted campaign
CRM
3.0
Omni-Channel Marketing Automation
Multi-department collaboration
ECRM
SCRM
Omni-channel integration
Marketing automation
CRM
4.0
Empower stores
HQ sync with store
Smart store solution
Online Integrated Offline CRM
Inspire customers
AI recommedatons
From CRM1.0 to CRM4.0, Edenred China continuously adapts to market changes. The AI-driven CRM4.0 product family will empower the full business circle through precise digital marketing and operation.
Cutting-edge MarTech is applied to integrate data, derive insights and empower the daily operations of new retail stores. It helps the front-line staffs with independent marketing, improves the incentive schemes, hence to release the maximum values that data could bring in.
How Edenred can help your digital transformation?
Call400-666-7820or
make an appointment online