Mother & baby products have always been the key market that all e-commerce platforms compete for. With the new baby boom and the opening of 2nd child policy, the industry is facing new development opportunities, and is expected to exceed the market size of RMB 4,000 billion in 2020.
The domestic mother & baby industry is mature at the moment.
Large number of sales platforms and stores make it difficult to manage all scattered data at one place
High homogeneity of products in the market, lack of customer stickiness and brand loyalty
Relatively isolated online and offline operations, losing customer resources without being able to launch combined marketing promotions