About Us

Edenred China

Edenred Shanghai Co., Ltd. is a global CRM & loyalty marketing agency. As a subsidiary of the French Edenred Group, we provide one-stop marketing technology solutions to a range of world-top retail brands.

With over 10 years presence in China, Edenred China had become a renowned specialist in relationship marketing, devoting ourselves into providing enterprise clients with professional CRM management, loyalty and incentive programs,supporting brands’digital transformation.

Our clients are from a wide range of industries including retail, FMCG, hotel, mother & baby, luxury, logistic and more. Examples include: Sephora, Hermes, Swarovsk, Sisley, Michelin, L’Occitane, Avene, Haagen-Dazs, Nestle, Youngor, etc.

Founded in 1962, the Edenred Group has local presence in 46 countries and regions and is a world-leading FinTech and MarTech platform, providing value-added services to companies and brands via B2B2C solutions.

We believe that good partnerships are essential. By connecting business, merchants and customers, we aim to achieve win-win to help you improve sales performance and create greater values.

Edenred Group

  • Market capitalization
    EUR 11.2 billion

  • Manages 2.6 million

  • Across 46 countries & regions

  • 10,000+

Edenred China

  • Manages
    70million consumer data

  • Provides MarTech services
    to 10K+stores

  • Manages3000+
    campaigns per year

A 50-Year Success Story

  • Start from 1962
    Creation of Ticket Restaurant

  • 1967

    Creation of Accor

  • Launched as Accor

  • 2007

    Registered as Accentiv’Shanghai.
    Became a CRM &
    Loyalty Specialist BU

  • Rebranded as Edenred,
    Euronext Paris stock listed company
    with a EUR 5.3 billion market capitalization

  • 2017

    New brand & visual identity

Our Awards

  • PMAA 2008
    Best Activity Generating
    Brand Loyalty HP Original
    Rewards Program

    P&G Madonna Award
    The Most Innovative Marketing
    Vehicle Awards for OLAY
    CRM Program

    before 2010
  • 2012

    PMAA 2012
    Best Integrated Communications
    Campaign for Avene

  • PMAA 2013
    Best Brand Loyalty Campaign
    OLAY CRM Updating Campaign

  • 2014

    PMAA 2014
    Best Brand Loyalty
    Campaign Haagen-Dazs
    CRM Upgrading Campaign

  • PMAA 2016
    Best B2B or Trade Marketing
    Campaign DHL Promotion
    Marketing Awards of Asia

    DMPC 2016
    Creative Marketing Best
    Practice of the Year
    for Avene


    Mawards 2016
    Best CRM Marketing
    & Innovation Award
    for Avene

    PMAA 2016
    Best Brand Loyalty
    Campaign DHL Promotion
    Marketing Awards of Asia

  • PMAA 2017
    Best Brand Loyalty
    Campaign HNA HOTEL
    Hospitality Group

  • ANRF 2018
    Best New Retail
    Solution of the Year

    PMAA 2018
    Best Brand Loyalty
    Campaign Haagen-Dazs
    CRM Campaign


    CORS 2018
    New Retail Innovation
    Award CRM4.0

    WRE 2018
    Best Smart Retail
    Data Solution

    • DMAA 2019
      Silver Award of
      Customized Technology

      NCB 2019
      Best Omni-Channel
      Solution of the Year

      PMAA 2019
      Black Dragon Award of
      Best Digital Campaign


      SEF AI Expo 2019
      Most Popular Big Data
      Service Provider of the Year

      CORS 2019
      Annual Retail Digital
      Transformation Leader