Loyalty Plus Academy
We organize CRM salons regularly attending to the trendiest marketing topics, continuously exploring the relevant fields of CRM, loyalty marketing and retails, sharing the latest research findings and success cases.

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Regular CRM salons for the trendiest marketing topics
Exploration of loyalty marketing & new retail, announcing latest research findings
Sharing of best practices and success cases

We Believe in Partnerships

There’s no doubt nowadays about the importance of CRM to brands. An increasing number of brands have joined this battle around the ‘customers’. As a world-leading expert in loyalty marketing, Edenred has witnessed and assisted in the introduction, development, rise and evolution of CRM in China over the past 10 years, at the same time made marketing miracles happen to our clients. Loyalty Plus Academy was founded by a group of CRM & loyalty marketing experts, intended to attract marketing experts from China and the world for continuous exploration, announcement of the latest research findings, sharing best practices and success cases.

  • 1000+


  • 2015


  • 4


Academy Experts

  • Enjoyce ZHU
    Dean of Loyalty Plus Academy

    As the founding member of Edenred China, Enjoyce is a very experienced loyalty and CRM strategy expert. She has solid track records in developing remarkable and innovative CRM strategies, improving member loyalty and retention, and driving sustainable loyalty business.

  • Johann SUCHON
    International Consultant

    As the soul of Edenred China, Johann is a recognized CRM expert with more than a decade experience with top global brands. He is based in Edenred APAC headquarter in Singapore, assuming the responsibilities as Regional GM in China Mainland & Hong Kong, GM in APAC Marketing Services, and GM in Global Incentive Business Unit.

  • Delphine LI
    Chief Consultant

    Delphine Li has more than 10 years’ experience in marketing strategy and CRM management. She directs a team of recognized practitioners that are highly praised by the clients.

  • Visiting Expert
    Brand Consultant

    Senior brand consultants are invited to share the industry benchmarking success cases based on different themes of each salon.

  • Past Salons
  • Industry Report

You are welcomed to join Loyalty Plus Academy