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Edenred Celebrates 10 Years of Commitment and Transformation

2020-07-23 Shanghai

The Edenred Group was officially born in 2010 following the demerger of the Accor group’s Hospitality and Services businesses. This marked the beginning of a new chapter in a story already decades old. On July 2, 2010, the Edenred Group was listed on the Paris stock exchange for the first time. Ten years later, the Edenred services and payments platform is the everyday companion for millions of people at work when it comes to food, mobility, incentives, and corporate payments. Take a look back on the birth of a digital champion.


The last decade has seen the transformation of Edenred’s business model, driven by collaboration with innovative start-ups via Edenred Capital Partners (the Group’s venture capital investment arm launched in 2012), partnerships with meal delivery platforms (such as Uber Eats and Deliveroo) and the integration of the main mobile payment providers (Apple Pay, Google Pay, Samsung Pay) in an ever-growing number of countries. Thanks to these initiatives and more, the share of digital solutions in the Group’s business volume increased from 34% to 83% between 2010 and 2019.


In 2015, the Group’s new governance team embarked on an ambitious offensive with the Fast Forward strategic plan, which aimed in particular to provide the Group with new drivers of sustainable and profitable growth. Edenred, the global leader in Employee Benefits, has since continued to see sustained development in Fleet & Mobility Solutions and Corporate Payment Services.The 2010-2020 decade was also marked by geographic expansion, with operations successfully launched in Japan (2012), Colombia (2013), the United Arab Emirates (2014) and Moldova (2018). Edenred now operates in 46 countries. The Next Frontier strategic plan is following in the successful footsteps of Fast Forward, setting a new path of development for the 2019-2022 period.


The Ideal policy has set Edenred’s corporate social responsibility objectives since 2017, based on quantitative indicators that are closely monitored every year. Different initiatives (Idealday – a day of volunteering with local communities, Heroes Challenge – showcasing everyday employee heroes) also help promote and encourage team solidarity across the world.This commitment to corporate citizenship, which can be seen more than ever during the current Covid-19 pandemic, is led by 10,000 employees who enthusiastically share the Group’s values: passion for customers, respect, imagination, simplicity and entrepreneurial spirit.

So, ready to see what we get up to in the next ten years?