Customized digital marketing solution
Driven by cutting-edge AI technology and seamless omni-channel data synchronization, we help stores with precise member management to improve marketing effectiveness, to create the ultimate shopping experiences for customers and to ensure store KPI deliveries.
Connecting brand with the best matched platform, supporting member loyalty programs on web portals, WeChat mini-programs and mobile apps, helping brands acquire and build private traffic pools to realize the true omni-channel marketing.
We aim to assist the brands in stores and BA management, online and offline shopping scenarios integration, personalized shopping experiences creation and hence to improve customer loyalty from all aspects.
We offer a full range of features that are possibly required by CRM and loyalty marketing management, including member management, tier settings, member 360 view, points management, points redemption mall, customer services etc. A customizable solution can flexibly add on any module or its derivatives upon further development.
The flexible system platform is designed to meet the brands mid- to long-term growth. In combination with its 99.9% availability and secure data cloud deployment, brands can focus on their core business without extra concerns.
Customized marketing campaigns
Customizable marketing campaigns based on insights of consumers shopping behaviors and preferences. With precise targeting and reach, we significantly improve marketing performance, customer engagement and their lifecycle values.
The combination of Guess You Like and Campaign Master with AI machine learning and automated marketing campaigns can help brands achieve 4R precise marketing, i.e. Right time, Right place, Right product and Right customer.
Edenred offers one-stop closed-loop marketing plans from consumer profiling, marketing brainstorming to campaign execution and data insights.
Customized data reports
Choose reporting templates and data bites for brand. Our visualized intelligent reports are rich in information yet simple in presentation, help companies derive insights and make data-informed decisions.
5 business reports providing brands with all-round analysis, insights and recommendations:
- Member operation report
- Marketing campaign report
- Channel operation report
- Product performance report
- Procurement guidance report
From passer-by to followers and then members, we help brands and consumers create ‘love at first sight’. By the direction of online and offline omni-channel traffic, multi-channel data synchronization and social fission marketing, we continuously bring the brands new vitalities.Learn more
Member ‘mind reading’ driven by AI provides in-depth information of their preferences and behaviors. With the combination of machine learning and the ever-evolving forecasting models, we understand the consumers more than any other people do, making personalization possible.Learn more
Member Lifecycle Management
Taking meticulous care of all stages in the member life cycle with automated marketing, omni-channel delivery, and AI recommendation engine; allowing the identification of the ever-changing consumer behaviors, building the ultimate personalized member experience.Learn more
Effective member marketing management persistently improves the relationship between brands and members, builds positive brand reputation and attracts an increasing number of potential customers. Higher member loyalty will also stimulate additional values from the members, therefore in turn becoming the brand’s new growth point.Learn more