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Edenred China won the “Most Popular Big Data Service Provider of the Year” award for its CRM4.0 product family


At the just-concluded 2nd China International Artificial Intelligence Retail Industry Expo, Edenred China, with its CRM4.0 product family, stood out among the competitions of many participating companies and won the “Most Popular Big Data Service Provider of the Year”award!


As a smart retail industry event, this year's exhibition has a strong lineup of exhibitors, including Alibaba Cloud, WeChat Payment, Microsoft, Intel and other retail and technology sectors. The exhibition site not only displays the latest products and cutting-edge technologies of smart retail, but also explains the development trend of the retail industry in a multi-dimensional and all-round way, achieving a one-stop connection between exhibitors and visitors, and zero-distance interaction.


The “Smart Star” China Smart Retail Industry Awards, centering “Technology Landing and Cross-border Integration”, focused on smart retail brands, such as marketing technology companies, new retail AI technology, and smart retail software&hardware brands, vending machines, unmanned retail companies, etc., present the future direction of new retail.


Ms. Effie Xiang, Marketing Director of Edenred China, attended the awarding ceremony. As an experienced CRM expert in marketing management, Effie interacted with many guests at the summit, and delivered the new retail concept of digital transformation to the participants.

The CRM4.0 product family, which has been crowned again this time, is driven by cutting-edge AI technology and aims to integrate omni-channel data and empower new retail. Since 2018, Edenred China has been widely recognized for its CRM4.0 product family, bringing hopes for the brands that are lost on the road ahead of new retail, especially small and medium-sized chain brands.