Edenred China won the Annual Retail Digital Transformation Award with its independent research and development CRM 4.0 product family at the 7th China Omni-channel Retailing Summit last week.
The theme of the summit was “Intelligence, Change, Sincere, Perservance”. More than 600 industry leaders，including major department stores, supermarkets, e-commerce, restaurants, auto chains and retail digital service providers came together. They discussed future retail trends, global and Chinese retail strategies, retail formats, smart supply chains, omni-channel marketing, customer experience, retail technology, retail landings implement and more.
With the mission of providing retailers with efficient digital engagement marketing and operations, Edenred has always played a leading role with new retail marketing technology, and its self-developed CRM4.0 product family has achieved impressive results. Edenred has brought hope for brands who were lost on the road to new retail sales, especially small and medium-sized chain brands.