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Edenred China Won "Black Dragon" at 2018 PMAA


The loyalty project of “Mechanism Revamp Campaign” which was designed by Edenred China for Haagen-Dazs, won “Black Dragon Award” for its “Best Brand Loyalty Campaign” at 2018 Promotion Marketing Awards of Asia (PMAA). 

PMAA is an influential marketing award which is rewarding the most successful works carried out by agencies and clients across all countries of Asia. 

This rewarded campaign, started since January 2018, aims to promote brand loyalty by upgrading member recruitment, stimulating repeat rate of consumption, nurturing loyal members in 360 degree.. 

“Mechanism Revamp Campaign” has achieved remarkable results in member management which has attracted much attention from the market.