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Edenred China was invited to attend the Smart Retail Summit 2018


On Sept 20-21, Enjoyce ZHU, the Chief Operating Officer of Edenred China, was invited to attend the Smart Retail Summit 2018, which attracted hundreds of senior representatives from major retail brands and service providers, focused on the theme of " How Technology Can Empower New Retailing". 

Enjoyce gave a speech that concentrated on “CRM4.0, Creating New Retail Shopping Experience”. Starting from the development history of CRM in China, she made a detailed analysis and illustration of the evolution from CRM1.0 to CRM4.0 and further explained on how CRM4.0 will make a huge revolution in new retailing stores. 

At the summit, Edenred China set up a special exhibition area to demonstrate and emphasize the newly-developed CRM4.0 family products, enabling participants to have a more comprehensive and deep understanding of these new retailing empowerment technology and tools.