Pioneer in new retail innovation, Edenred China has been invited to attend the second China Luxury Retail Innovation Summit 2019 in Shanghai recently. The summit focused on the largest luxury market in the world: China. From physical products to digital experience, from standardization to personalization, it tried to combine the luxury commerce and new retail in order to achieve a win-win goal of online and offline omni-channel marketing and brand marketing.
Ms. Delphine Li, Account & Operation VP of Edenred China and Principal Consultant of Loyalty Plus Academy, participated in the panel discussion as a moderator on the first afternoon. Centering on “The Future of Luxury Retail -Brand Driven or Data Driven”, she opened the topic by mentioning the experiential store operation, e-commerce, personalized & customized recommendation, big data analysis and intelligent business engine. With other four industry participants, she gave our audience an excellent discussion.